About
I'm Eduardo — a Brazilian designer who traded São Paulo for Dublin, started out building 3D exhibition stands, and ended up designing for millions of players across some of the world's most regulated markets. Twelve years in, I still think the most interesting design problems are the ones nobody wants to touch.
The Journey
My first design job was in a 3D studio, building immersive trade-show environments for brands that needed to fill a 200sqm floor with a feeling. It taught me something I've never forgotten: design at scale is an act of choreography, not decoration.
From there I moved through editorial, web, photography, and eventually product — following the work wherever it was hardest. Today I lead design at WA Technology, representing the company at global conventions like ICE and SiGMA, building the systems that power white-label platforms for operators across Europe, Brazil, and beyond.
The through-line has always been the same: replace fragmented, copy-paste interfaces with something that actually respects the person using it.
Beyond the Screen
Outside work, I'm mostly a dad. Matilda is almost two, loud, and currently obsessed with Shaun the Sheep — which I fully support. There's another one on the way, which means I'll be trading sleep for chaos, memories, and probably a lot more coffee.
When I do get quiet time, I tend to go deep rather than wide. I've spent more hours than I'll admit in the appendices of Tolkien's world-building, not for the stories but for the internal logic — how a fictional universe holds together as a system. I find the same satisfaction in Thomistic philosophy: the attempt to build coherent architecture from first principles. Both feel surprisingly close to design work.
I came up playing rugby, football, basketball, and Taekwondo — never quite settling on one. Probably explains the career path. I arrived in Dublin as a student, worked the door at a nightclub to pay rent, and never left. The city got under my skin.
The prog rock thing is non-negotiable. If you know your way around a 22-minute Yes track or have opinions about the Gabriel-era Genesis catalogue, we'll get along fine.
Fun Facts
Former bouncer in Dublin while studying English.
Multi-sport athlete: Rugby, Football, Basketball, and Taekwondo.
Brazilian by birth, but I cannot dance to save my life.
Cleaned hospitals for a living — morgues included. Teaches you a lot about showing up.
Was a cook in Dun Laoghaire. Still make a decent meal when time allows.
WA team event — poker is just another design problem.
Experience
WA Technology — Product Design Manager
Oct 2022–Present
Built four enterprise design systems, scaled the Belloa white-label template to 3M+ users, and somehow convinced a room full of engineers that tokens are worth caring about.
With the CEO of Fazobetai — one of the operator partnerships built through the platform.
First International Media — Product Designer
May 2021–Jan 2023
End-to-end product design during a hypergrowth phase. Learned that scaling fast and designing well are not mutually exclusive if you're stubborn enough.
Earlier roles — Visual Designer, Web Designer, Photographer
2011–2019
Worked across editorial, non-profit, luxury retail, and 3D production. Each one taught me something the others couldn't.
